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Psychological Warfare

Psychological warfare is "non-lethal" strategic weapon which uses the "propaganda gun" filled with "information bullets". You might be scratching your head and trolling me Is this guy drunk ? What is he talking about ? Informational Bullet ? How an Information can be embedded in bullet ? Well sorry about my absurd metaphor. Everyone knows that "Data is the new oil" and today the world is struggling to manage Data which doesn't exists in reality. Psychological warfare works on the focal philosophy of "If you want a man to do something you must first make him believe in you".
Seeds were sown long before :
In Ancient Greek when "Alexander The Great" was on his march towards East to capture the world, there was much apprehension in the Central asia about his ferociousness and many succumbed to this without even a facing him in the battle field, an quintessential of Psychological warfare. The Mongolian King "Genghis Khan" glorified to establish the largest land empire in history used psychological warfare to deter his enemies from waging battle against him, saving his finite resources and quenching his desires. He used to ask his each soldiers to carry three torches to make his army look mammoth. Arrows mounted with whistles were used to prompt trepidation among the enemy's army. They are plethora of examples inscripted deep down the history of psychological weaponization.
Trees with Bitter Fruits :
Today in present world when world is overflowing with streams of data in every corner of the world, the tactical tool of propaganda has gained much prominence. It is deployed by powerful leaders to gain the strategic influence in the world politics. Many of the jihadist Fundamentalist like ISIS - Islamic State of Iraq and Syria deploy it designed in a manner to recruit their scapegoats for quenching their thirst and make them fight for their cause.
How to neutralize the bitter :
They are ways you could be not the bullet of someone's gun. Although no firm evidence of the efficacy but by simply not believing in what ever you hear and anticipate you can deter from falling into it. Try always to ask question you fell absurd or illogical. Your intellectual capability is best tool which comes to your rescue. 
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